Experts: 10 Mistakes that Most People Make
There’s no underestimating the significance of a good logo. Being at the center of your branding, your logo must reflect the essence of your business and create an enduring impression.
When you create your marketing materials, from your business cards to your website, your logo will be among the most essential parts of your design. That’s why taking it for granted can be a monumental mistake. You have to be willing to sit down and commit time to I.
The good news is, you no longer have spend a big amount to hire a professional designer. These days, you will find plenty of websites that let you make your own, with the help of user-friendly editors that come with several customization options.
Best of all, you don’t need any prior design knowledge or technical expertise. Such tools are instinctive to use, which means you simply have to follow as you are instructed. For instance, there are sites that will ask you questions about your business, and after that, they will provide logo recommendations based on your answers. Then you can conceptualize and personalize your logo and then download for any purpose and in any format you need.
Here are tips to help you design the perfect logo for your brand:
a. Selecting Colors – Use colors that fit the spirit of your brand. For example, if you sell kids’ toys, go for bright hues. If you sell jewelry, more subdued and elegant shades are suitable. In fact, there is thing called psychology of colors. Learn it and apply it in your choice of colors.
b. Size Optimization – It’s important that your logo looks great in any material or resolution. In other words, scalability is important. You don’t want to have to keep adjusting the size for each purpose.
c. Finding Inspiration – You don’t want to copy other logos, but you can always get inspired by them. If you check online, there are many websites that feature the most successful logos. Let them be your guide as you create your own.
d. Flexible Design – Though it’s fine to update your logo once in a while, you shouldn’t do it weekly or even monthly. Note that logos are effective mainly because of their consistency, because its main job is to identify your brand.. If you change yours ever so often, you will only confuse the market and that will work against your brand.
e. Simple Is Memorable – Finally, and without a doubt, simpler logos are proven to be more memorable. You can be creative, but not too much. Creativity can actually get in the way of business if you forget that function is always the priority.