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Essential Tips for Marketing a Children’s Book

After writing and publishing your children’s book, the next step is to promote it and make it more recognized in the target audience. Here are some effective strategies for marketing a children’s book.

When marketing a children’s book, it is a good idea to do some research first and ensure that you understand your audience. Do some research on the audience that you are targeting and find out what tools and methods will be appropriate in order to reach them.

Social media is a powerful platform to promote and market book to children. Avenues like FaceBook and podcast can help promote your book especially because most parents and children are online nowadays. Having the right social media profiles that highlights your book and showcase your work is essential. It is also wise to be creative, imaginative and keep your timeline and profile updated.

Connect with your target audience more by creating a kids-friendly website to market your book. It should be easy to navigate and include relevant information about the book, its theme, as well as your biography. Children are sensitive, hence ensure that you familiarise yourself with the Children’s Online Privacy Protection Act (COPPA) which protects them from online hazards.

When looking t promote your book on your own, Consider contacting your local bookstores and librarians. Some libraries can also include you into their book club programs or you can choose to host a book club program. When they recommend your book to parents, schools and kids, you marketing efforts are likely to be successful. Bookstores are also great for getting your book sold since some give opportunities to children to read your books.

Organize and schedule school visits as most schools like to invite authors to speak. Make sure you make them understand what your book is all about and this is likely to garner you positive attention. During your school visit you can donate or give the books as gifts to the school.

Establish and build your visibility by attending book fairs and literary conferences. This is great chance to interact with your target audience and other audience and hear about their feedback while selling them your book.

Make sure you get testimonials from librarians and teachers as this is likely to increase the credibility of your book. When you get testimonials from notable individuals, you book will have a greater chance of being a bestseller.

Book awards can be effective in gaining recognition for your children’s book. Most parents and school are likely to purchase children’s books that have been recognised for various awards.

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